Edition Details

The Art of Apple Branding: Australian apple case labels and the industry since 1788 (ISBN 0-646-43420-9) is a definitive, fully indexed and superbly illustrated book about selling our apples to the world. This hardback 228-page book covers the history of orcharding, distribution, exporting, marketing, label design and printing.
The book is richly illustrated with 150 full-colour and 875 black & white illustrations and photographs, many never previously published, and is printed on pH-neutral acid-free archival quality paper.
More than 60 of the most fascinating labels are reproduced as full-colour plates on coated French Parilux plantation forest ‘real art paper’.
*The world’s largest collection of Australian apple case labels provides the base for the comprehensive, fully illustrated catalogue of over 700 designs which is printed on USA Superfine paper. Much of the information has not been published before now. The book also includes over 50 short biographies of those responsible for creating label designs.
The Art of Apple Branding: preserves a unique part of Australia’s agricultural heritage and is limited to an edition of 2000 copies produced to the highest quality by the award winning company of Rodney M. Poole Pty Ltd, Melbourne. Don’t miss it!*

As described by the manufacturer.

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